Acquiring a domain name registration does not give someone priority in obtaining a trademark on the name, the Ninth Circuit U.S. Court of Appeals ruled Thursday.

Following the standard test of trademark ownership, the court ruled in Brookfield Communications Inc. v. West Coast Entertainment Corp., 99 C.D.O.S. 2899, that the senior user of a mark used to identify goods or services in commerce is the legitimate owner of the mark.

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