A Florida company has filed a novel suit over an article in 4-Wheel & Off-Road Magazine, which concluded that an electric winch made by Warn Industries Inc. was faster and more reliable than its winch. According to Mile Marker Inc., the magazine didn't note that Warn is one of its major advertisers. The publisher and Warn Industries are being sued for defamation, civil conspiracy and interference with business practices. The suit says the publisher only paid heed to its ad department's bottom line.
April 20, 1999 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
When Peterson’s 4-Wheel & Off-Road Magazine published its “Winch Shootout” in November 1997, a reporter concluded that Warn Industries’ XD9000 electric winch was “faster, easier to use, and more reliable” than its chief competitor’s.
Here’s what the magazine didn’t tell its readers: Warn Industries is one of the magazine’s major advertisers, contributing hundreds of thousands of dollars in revenue to Peterson Publishing, according to the competitor that came off behind in the product review.
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