As baseball season opened earlier this month, some Web-savvy fans looking for game schedules or live audio went to what seemed like the logical Web address for Major League Baseball: www.mlb.com. But type that into your browser and you get the Web site of Morgan Lewis & Bockius L.L.P. The firm’s site is often mistaken for that of Major League Baseball, at www.majorleaguebaseball.com–so much so that in March 1998, the firm got permission to add a link to the baseball site.
Now, apparently even people who know www.mlb.com won’t take them directly to the baseball site find it easier to type in the shorter address, scroll down and then click on the Major League Baseball logo. “A lot of people go to our site, [and] use it as a link,” said Jennifer Schlagle, marketing and communications coordinator for Morgan Lewis’ Philadelphia office.
