A newly formed Miami-Dade apparel maker has declared war on Old NavyClothing Co. over use of a logo depicting a vintage station wagon andsurfboards in an ad campaign.

In a trademark lawsuit filed in U.S. District Court in Miami, JMYZ Inc.alleges that a logo used by Old Navy to promote its line of BoardShorts is strikingly similar to the one JMYZ recently acquired.The object of the dispute: a “Woody” station wagon with two surfboardsprotruding from the back window. The suit, which alleges trademarkinfringement, dilution and unfair competition, calls for Old Navy tostop using the Woody logo and seeks $1 million in damages.

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