Web-based credit company NextCard sued credit giant Providian for copyright infringement in a case that could set a precedent for how the law applies to Internet advertising.
In the suit, filed Wednesday in U.S. district court in San Francisco, NextCard accused Providian of copying a Web banner ad that features a descending thermometer to represent falling interest rates. NextCard said the ad is its most effective, with about 680,000 Web users clicking on it.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
