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DIVX, the pay-per-play alternative to DVD that was heralded in 1997 as a solution to DVD piracy, finally announced its demise last month. The concept was conceived by Digital Video Express, LP, a partnership between Circuit City and the Los Angeles entertainment law firm of Ziffren, Brittenham, Branca & Fischer. Equity partners Harry Brittenham and entertainment industry bigwig Kenneth Ziffren were said to have poured “multiples of a million” into the project; lawyers at the firm also spent thousands of hours working on it. Holdouts Time Warner Inc. and Sony Corp. were cited as reasons for DIVX’s failure to take off.

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