A makeover is never psychically easy, to say nothing of the possible physical pain. Surgery, dye-jobs, piercings — they can hurt. With far different considerations, deciding how to take on a new, hipper persona can be just as difficult for a large law firm.

Hipper, in the case of the large law firm, obviously has nothing to do with a visit to the plastic surgeon or a holistic health spa. Rather, it’s about obliterating a traditional geographical hierarchy and becoming one big, happy family: A global clan. And just as soccer moms are increasingly heading for the tattoo parlor, many firms are opting to put on an international face.

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