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D.C.’s Howrey & Simon is launching a new media blitz designed by Saatchi & Saatchi, the advertising agency responsible for branding Cheerios, Tylenol and the Superbowl onto your consciousness. The new campaign, “Where Leaders Go”, will debut in the Wall Street Journal, and will focus on corporate clients’ fears of legal nightmares such as IP and antitrust lawsuits. The 300-lawyer Howrey & Simon was the first national law firm to produce advertisements touting a distinct firm image. Their 1991 campaign, called “The Human Side of Genius”, won awards from the Legal Marketing Association and the ABA.

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