A recent court decision in a trademark dispute quoted the familiar line from Shakespeare, “What’s in a name? That which we call a rose by any other name would smell as sweet.” [FOOTNOTE 1]

So began the analysis of a decision by the U.S. District Court for the Southern District Court of New York over the rights to an Italian olive name in Orto Conserviera Cameranese di Giacchetti Marino & C.S.N.C. and Penta International, Inc. v. Bioconserve S.R.L. and Bella di Cerignola, Inc. [FOOTNOTE 2] (A copy of the decision can be viewed in PDF format at the court’s Web site.)

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