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Whether we are heading into or are actually in a recession, there is little wonder why businesses in all industries find themselves uncertainly pondering their next move. The legal industry is just as susceptible to succumbing to the Chicken Little that exists in all of us. The ability of firms to survive or even thrive in such an environment is based on how well they focus on the traditional marketing model of the four "P's": product, place, promotion and price.
April 28, 2008 at 12:00 AM
1 minute read
The original version of this story was published on National Law Journal
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