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Name and title: Ellen L.S. Koplow, executive vice president, general counsel and corporate secretary. Age: 48 Online broker: TD Ameritrade Holding Corp. provides a panoply of online brokerage services, from traditional discount trading to sophisticated products for the more advanced trader. Customers, including individual traders, investment advisers and long-term investors, can buy and sell by telephone, fax and the Internet. The firm was established in 1971 as a local investment bank. The modern version was formed with Ameritrade’s 2006 acquisition of TD Waterhouse USA. Subsidiaries include TD Ameritrade Inc. and TD Ameritrade Clearing Inc. The company now has more than 4,000 employees, and in 2007 reported net revenues of more than $2 billion. Corporate headquarters are located in Omaha, Neb., but Koplow’s office is in Baltimore. Daily duties: Is there such a thing as a typical day? “No, but that’s what makes my job fun,” Koplow said. She is the manager of the legal and compliance function of the company and its subsidiaries. She also oversees the internal auditing. Her workday is predictable only to the extent that it is always long: 12 or 13 hours. She arrives early, to ponder what to focus on in the day ahead. Typical issues involve public-company or board matters, large regulatory concerns, mergers and acquisitions and employment. Koplow works with the company’s chief compliance officer “all the time.” Additionally, she plays an administrative role in running her department and attending to its economic aspects. For all of their length, the days “go quickly,” she said. A self-described generalist, Koplow reports to Joseph H. Moglia, the director and chief executive officer. Range of responsibilities: The firm answers to numerous regulators, chief among them the U.S. Securities and Exchange Commission and the Financial Industry Regulatory Authority. The authority is the largest nongovernmental watchdog for securities firms and stockbrokers, and it has incorporated New York Stock Exchange and National Association of Securities Dealers regulations. Koplow keeps an eye on what is going on in Congress, and participates directly in lobbying if necessary. The company belongs to the Securities Industry and Financial Markets Association, a group of 650 securities firms, banks and asset managers that speaks for the industry. Koplow encourages her attorneys to engage in pro bono activities. Her own pro bono contributions have twice placed her on the list of Maryland’s Top 100 Women. Koplow feels that her legal career has become well-rounded by moving in-house, and her mantra is to “always learn, always grow.” Big deals: Koplow said of her staff that “deals keep them busy” � her company reportedly has completed more mergers and acquisitions than any of its competitors. Koplow collaborates with the business unit on deal-making, and notes that this aspect of her job is getting more complex. She lent her legal acumen to the key acquisition of TD Waterhouse and to 2002′s “huge turning point” merger with Datek Online Holding Corp. Koplow helped orchestrate TD Ameritrade’s purchase of thousands of online retail accounts in deals with JB Oxford & Co., Brokerage America and Mydiscountbroker.com. In 2004, the firm acquired 100,000 accounts along with $5 billion in client assets from Bidwell & Co. In 2005, it spurned a $6 billion purchase offer by rival E*Trade Financial Corp. Hi-tech general counsel: TD Ameritrade is a company that runs on technology, and as the technology evolves, so does Koplow’s job. Before moving in-house, her area of expertise was corporate business and technology, and as general counsel she is immersed in the legal issues attendant to the company’s proprietary software. The company features a state-of-the-art service platform and a new product suite, which includes a new online advisory service for long-term investors. Koplow played a role in devising online applications and introducing electronic signatures. Ever-changing e-commerce rules and regulations provide a challenge for her. Internet trading is a relatively new phenomenon, having been in existence only since 1994. Koplow lists as a career highlight her role in adapting the traditional bricks-and-mortar broker-dealer rules to the online realm. Maintaining customer privacy and security are paramount, and there is a slew of new privacy laws. The legal team is alert to potential security breaches or system crashes. Koplow fulfills legal obligations with clients in the form of agreements, and addresses complaints should any arise. Under broker-dealer rules, serious disputes go to arbitration. Legal team and outside counsel: Koplow’s legal squad numbers 15, counting herself and 10 other attorneys. She tries to handle as much work as possible in-house. Areas that call for outside counsel might include litigation, broker-dealer regulatory matters, mergers and acquisitions and adviser issues. Larry Sonsini of Palo Alto, Calif.-based Wilson Sonsini Goodrich & Rosati provides corporate counsel, and Morgan, Lewis & Bockius helps with deals and regulatory issues. Also getting Koplow’s call are Chicago’s Mayer Brown; Chicago-based Kirkland & Ellis; Sidley Austin; and Kirkpatrick & Lockhart Preston Gates Ellis. Koplow is proud that the department weathered the market cataclysms that followed the Sept. 11, 2001, terrorists attacks, passage of the USA Patriot Act and the Enron Corp. meltdown. She notes that for all the initial upheaval caused by the Sarbanes-Oxley Act, compliance has settled into an accepted, day-to-day process. Route to present position: Before joining Ameritrade, Koplow was managing principal of the Columbia, Md., office of Baltimore-based Miles & Stockbridge. She became Ameritrade’s deputy general counsel in 1999, was elevated to acting general counsel a year later and was became general counsel in 2001. She became corporate secretary in 2005. Personal: Koplow is from Syosset, N.Y. She and her husband, Michael, have two children: Matthew, 20, and Grace, 16. She is an ardent jogger. Koplow received a bachelor of arts degree from the University of Maryland in 1980 and graduated cum laude from the University of Baltimore School of Law in 1983. Last book and movie: The Poisonwood Bible, by Barbara Kingsolver, and Vantage Point.

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