Of all the marketing tools at a law firm’s disposal, the one that inevitably draws the greatest amount of skepticism is advertising. There are many reasons for this, but what most prevents attorneys from running ad campaigns is a fear that somehow such an effort will diminish the reputation of the firm.
There is some merit to this concern. Consumers are bombarded with print and broadcast messages that imply, quite strongly, that there is easy money to be made in suing over an accident, a product defect or a physician’s mistake. Many of these messages are delivered in a shrill and/or unprofessional manner that damages the credibility of the entire industry.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]