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Sonnenschein, Nath & Rosenthal attorney Joe Andrew, who was the chairman of the Democratic National Committee from 1999 to 2001, has teamed up with a consultant from McKinsey & Co. to write a book about the “bluest” companies in America and how they’ve outperformed the market, not to mention the “red” companies. The Blue Way: How to Profit by Investing in a Better World is written with co-author Daniel de Faro Adamson and was published this month by Simon & Schuster Inc. The book highlights and ranks 76 U.S. companies that, in combination with their top executives, are the biggest contributors to the Democratic Party and that tend to support progressive liberal values. It also details the six things those companies do, including fostering cultures of innovation and having constructive relations with critics, that have allowed them to outperform the Standard & Poor’s 500 Index by about 21 percent over the past 10 years, Andrew said. While Andrew is out hawking the book, he’ll be indirectly bolstering two new index funds that he and Adamson created last October to invest in the “blue” companies, including Google Inc., Fannie Mae, Mattel, Nike Inc. and Gannett Co. Andrew is the chairman of the board of the Blue Fund and Adamson is the portfolio manager. For now, the two funds, a large cap and a small cap, have less than $10 million total under management. The two men decided to work together after Adamson heard one of Andrew’s speeches about companies that do good doing better and came up with an spreadsheet that supported the theory with data. Andrew, who is a merger and acquisitions attorney, doesn’t expect his work on the book or with the funds to slow down his law practice or interfere with corporate client relationships. After all, clients have known for a long time what his political leanings are, he said. While some have found his Democratic stripes at odds with his deal-making career, he doesn’t think so and the book is all about how the two are “congruent,” he said.

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