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A San Francisco lawyer is breaking into the publishing world by writing about online pornography. No, he’s not writing for Penthouse. Rather, Gregory Rutchik’s book, “Entre-Porn-Eur,” is geared toward clients who want to make sure that the content they are posting online is in accord with federal regulations. The book was prompted by regulatory changes that affect how online publishers maintain records such as models’ ages. “A lot of my clients are infrastructure clients that have adult content on their systems,” says Rutchik. “They were trying to figure out what the liability is of a Web host or data center business in light of those changes.” Rutchik, who founded San Francisco’s Arts and Technology Law Group, says he wrote the 92-page book as a way to provide information and ease anxiety on the part of his clients. Along with obvious players such as Playboy.com, knowing the content regulations � and responsibilities� is also beneficial to companies such as Youtube.com, which offer mainstream content but are also a distribution channel, adds Rutchik. He is often cited as an expert on digital rights management, and laws such as the Digital Millennium Copyright Act, which heightens the penalties for copyright infringement on the Internet. Later this summer, Rutchik plans to open a multi-lawyer office in Santa Monica that will focus on clients with privacy and publicity-related concerns. “This is to help certain celebrity clients who have had images used for commercial gain without their permission,” he says. “This is an opportunity to bring my transactional skill set and approach as a litigator to advise these clients on their right to privacy.” Kellie Schmitt is a Los Angeles-based reporter at The Recorder.

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