Texas entertainment lawyer Leslie Warren Cross uses MySpace.com as a marketing tool and as a way to stay in touch with musician clients. Other lawyers with MySpace pages that advertise their firms say it's a legitimate way to reach prospective clients, particularly younger people who aren't likely to look in newspapers or in telephone directories for lawyers. MySpace works well for music attorneys because more than 3 million artists and bands use MySpace to promote albums and interact with fans.
May 30, 2007 at 12:00 AM
1 minute read
The original version of this story was published on National Law Journal
When Missouri City, Texas, entertainment lawyer Leslie Warren Cross launched a MySpace.com page in 2006, he wanted a way to provide up-and-coming musicians basic information about the legalities of music contracts.
But Cross says that as he acquired “friends” on his MySpace page, he realized the Internet social networking site is a great marketing tool for his firm, Les Cross & Associates, and a way to stay in contact with his vagabond musician clients.
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