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Orrick, Herrington & Sutcliffe held conference calls spanning three continents last week to drum up business for its newly created avian flu preparedness initiative. Orrick has teamed up with Publicis Consultants, an arm of the Paris-based communications giant Publicis Groupe, to offer companies help in evaluating their liabilities in the event of a bird flu pandemic, and in setting up contingency plans to manage such a crisis. Lanny Davis, a partner with Orrick’s Washington office, says the firm will begin contacting clients to pitch the service in the coming days. Orrick’s U.S. offices will work with attorneys from its Paris, London, Hong Kong, and Tokyo offices. Davis, best known for his work as special counsel to President Bill Clinton during the Monica Lewinsky scandal, says the D.C. office’s crisis communications practice, which marries legal advice and public relations, will play a key role in the marketing effort. But John Clerici, a partner at the D.C. office of McKenna, Long & Aldridge, cautioned that it could be difficult for Orrick, which is not known for public health preparedness work, to sell such a service. Of course, there remains the question of how much bird-flu-related work there really is. Will the chickens come home to roost for Orrick?
Alexia Garamfalvi can be contacted at [email protected].

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