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Title: Assistant General Counsel Location: Richardson Age: 33 Cupid’s Arrow At 30, K. Marshall Dye already had a full legal quiver: a litigation base at Jones Day; a year in the judicial trenches of U.S. District Judge John H. McBryde’s Fort Worth court; a turn at the in-house counsel helm with two telecom ventures; and more private practice doing corporate work at Arter & Hadden. Then, in 2003, she received a call from Match.com’s then-general counsel Chris Riley, asking her to come back in-house and handle international work for the online dating powerhouse. Actually, Riley had to ask twice. Riley, now assistant general counsel and vice president at Ticketmaster, says Dye turned down one position and finally accepted a different one months later. “She was absolutely the best fit, both from the background and personalitywise,” Riley says. Dye loves every aspect of the work: technology, advertising, e-commerce issues, business-development contracts and international law. “I’m sort of like the perfect killing machine for in-house counsel,” she says. In her spare time, she takes on legislation that she deems harmful to Match.com’s interests. “Don’t mess with Marshall,” says her CEO, Jim Safka. He says Dye caught wind of proposed legislation in several states aimed at requiring businesses that post online personals to disclose whether their Web sites have conducted background checks on the customers looking for love. Safka says Dye and the company decided the legislation was baseless. “We thought it’s just wrong. It actually does more harm than it does good,” he says. Dye found that the companies conducting background checks are not regulated, and that the proposed laws at most required felony-only records. “[Background checks] potentially give customers a false sense of security,” Safka says. According to Match.com surveys, he adds, that information is not even a top concern for users. Dye’s efforts, along with those of other online big names such as Yahoo! and eHarmony, have helped change the minds of legislators in every affected state, so far. “It’s been Marshall’s mission. Everywhere it’s popped up, she’s been able to put it down,” Safka says. He also credits Dye with the company’s clean litigation record, particularly for its size, with 15 million users in 32 countries. “It’s known as a company that has a high degree of integrity and not one to get pushed around. Anyone that knows Marshall knows that she’s not someone to get pushed around,” he says. That’s something that will make a woman’s online profile stand out. So, is she on the site? “No. I totally would do it if I was single. Everyone’s busy. Why not? If you’re single and you’re interested in dating, it should be an arrow in your quiver.”

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