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• Law firms offer career counseling for associates, even if it means they end up elsewhere. • How to fill those electronic newsletters with details your clients can really use. • Why first impressions are often permanent ones. • Finally, what do women want? It’s all about flexibility.
• Counselor and Confidant? What causes attorneys to move from firm to firm? Many say that their firm’s lack of attention to professional development is a main reason they’re leaving. As a result, over the past few years law firms have started to give more attention to establishing in-house professional development programs for attorneys. • The Savvy E-newsletter Email newsletters can be a useful marketing tool for firms — if they know how to do them correctly. Otherwise, they end up being deleted by busy clients. • That Indelible First Glance First impressions matter at all stages of a career. They’re vital when, as a new associate, you meet your peers and seniors for the first time. What indelible impression do you want to leave with them? They’re crucial when, as a senior-level associate and then as a partner, you increase your level of client contact. • What Are the Choices? Women can be both successful lawyers and good mothers if they would just lower the bar a little bit.

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