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San Francisco’s Fillmore Street will be taken over by world-famous skiers, MTV and 200 tons of snow as a result of a deal Sheppard, Mullin, Richter & Hampton attorneys negotiated with Mayor Gavin Newsom. A ski-jumping contest was scheduled to take place this past Saturday. But when neighborhood groups began complaining about the expected onslaught of spectators, the event’s producer, Icer, feared it would be hit with a temporary restraining order. The Lake Tahoe-based manufacturer of ski and snowboard wax turned to Sheppard, Mullin for help. Sheppard, Mullin partner Craig Cardon and associate Brian Anderson, who plays soccer with someone at Icer, worked out a deal with Newsom to postpone the contest for a few weeks. “One of the major issues is folks live on a marquee location, so there will be events there,” said Cardon. In this case, he added, “the city needed flexibility on the date.” The mayor’s office said it was concerned about the logistics of the event. Several months ago, the city granted permits to Icer, but it had second thoughts about safety, liability and crowd-control issues. “We thought, ‘Are we really ready to take this on right now?’” said Darlene Chiu, the chief deputy communications director. “Events of this size are not extraordinary in San Francisco, but we’ve never had an artificial ski jump.” An irate bride also came into the picture. Her wedding at the nearby Flood Mansion was to coincide with the ski-jump contest. She feared it might disrupt her ceremony. On Wednesday, Sheppard, Mullin attorneys joined Newsom, Olympic gold medal winner Jonny Moseley, who is a member of Icer’s race team, and others at a press conference to announce the ski spectacle would be delayed. Cardon said the event would probably be held in three to six weeks to accommodate the schedules of athletes and film crews. Top skiers and snowboarders from around the world will compete for a $100,000 prize, and MTV, Spike TV and the Outdoor Life Network will film the event. “What made [the negotiations] fun was the subject matter,” Cardon said. “Ski jumping in the city on that hill [provides] some of the most amazing imagery anyone has ever seen.” Cardon said Icer is now talking about making it an annual event.

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