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As a founding member of Sheppard’s advertising practice group and a partner in the firm’s entertainment and media practice, Benjamin Mulcahy represents major studios in television and movie development, production, finance and distribution. He recently represented Jenny Craig Inc. in its endorsement deal with TV star Kirstie Alley, and Paramount Pictures Corp. in connection with online promotions for the films Sky Captain and the World of Tomorrow, Alfie, Coach Carter, Sahara, The Manchurian Candidate and War of the Worlds, among others. He represented New Line Cinema Corp. in various promotions for numerous films, including The Lord of the Rings: The Two Towers, The Lord of the Rings: The Return of the King, Beyond Sunset, The Notebook, Austin Powers: Goldmember, Blade: Trinity, Elf and Son of the Mask. Mulcahy also recently represented The Marketing Store Worldwide, the promotions agency for McDonald’s Corp., in various national promotions for the fast-food chain. His client list is a virtual who’s who of entertainment and popular culture corporations, including The Walt Disney Co., Sony Pictures Digital Entertainment, Telemundo Communications Group Inc., Showtime Networks, Columbia TriStar Home Entertainment, Focus Features, Miller Brewing Co., Warner Home Video and Lions Gate Entertainment.

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