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SACRAMENTO — Rockard “Rocky” Delgadillo, who was re-elected just eight days ago to his second term as Los Angeles city attorney, ended months of speculation this week by filing papers to run for state attorney general next year. A former deputy mayor who left O’Melveny & Myers to work for Rebuild L.A. in the aftermath of the 1992 race riots, Delgadillo, 44, had spent more than a million dollars to run unopposed for the city office. He said Thursday that he wanted to translate his “innovative reform agenda” from the city of Los Angeles to the state as a whole. Delgadillo is stressing his record as an “effective prosecutor” — the only prosecutor in the Democratic field. In Los Angeles, the city attorney handles certain types of misdemeanors. Delgadillo insists that many of the crimes his 525-attorney office goes after — including gang cases and domestic violence — “would be felonies in other places.” He says he’ll highlight his victories against street crime, in particular a “neighborhood prosecutor program” that assigns badge-wearing prosecutors to L.A. neighborhoods. Delgadillo claims the program has allowed the city attorney’s office to increase the number of injunctions restricting gang activity from seven to 23. “I think I can come up with a very substantial law enforcement background that will appeal to voters across the state,” he said. Delgadillo said he’s also proud of a program aimed at holding parents responsible for their children’s chronic school truancy. He said that program has successfully brought 6,000 chronic truants back to school. “On the Democratic side, you now have someone who is currently on the side of public prosecutors,” said Dave LaBahn, executive director of the California District Attorneys Association. The other announced Democrats are Oakland Mayor Jerry Brown, who has already raised more than $1.5 million, much of it from Hollywood stars and business figures, and Sen. Joe Dunn, D-Santa Ana, who has almost $900,000, much of it from trial lawyers, according to reports filed with the California Secretary of State’s office. State Sen. Charles Poochigian, the sole announced contender on the Republican side, has raised more than $1 million. In addition to raising money, Delgadillo will need to boost his public profile. It’s likely to take more than six figures to get his campaign message beyond the confines of Southern California. He said he would leave questions about how much money he’d need to raise to “political pundits.” “From our perspective he has kind of a low profile,” said Bruce Brusavich, a partner in Torrance-based civil litigation firm Agnew & Brusavich and former Consumer Attorneys of California president. “I don’t think he has any statewide name recognition.” Pundits say Brown is likely to be Delgadillo’s chief rival, given the former governor’s statewide name recognition. “There is this feeling that Jerry Brown, because he’s well known, would dominate the Democratic Party,” said Tony Quinn, an editor for “The Target Report,” a nonpartisan analysis of state political races. “The Brown family has not lost a Democratic primary in half a century,” Quinn added. “Yes, it’s a tough fight, but I’m ready for a tough fight,” said Delgadillo. Brown, who is perhaps best known as a death penalty opponent when he was governor, has cultivated a “tough on crime” image since becoming mayor of Oakland. Last year he worked with the California District Attorneys Association to oppose Proposition 66, which would have limited the state’s “Three Strikes” initiative. Brown’s big donors include entertainment mogul David Geffen, Oracle CEO Larry Ellison and philanthropist Gordon Getty. Delgadillo, meanwhile, has enlisted as co-chairs of his campaign former Secretary of State Warren Christopher and ex-L.A. Laker Magic Johnson.

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