X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Brilliant minds on the payroll, check. Innovative ideas churning forth, check. Experienced counsel securing all appropriate forms of legal protection, check. Aggressive new licensing strategy to fully exploit the company’s intellectual property assets . . . no? You gotta have a licensing strategy — preferably one that has been rethought, revamped, and ramped up to take advantage of all the lucrative possibilities of the 21st century. In this issue of Legal Times’ IP, the cover package, ” Ideas for Rent,” considers the modern licensing strategy — at major and minor companies. Free-lance writer Renee Deger looks at several small but feisty companies that are suing multiple alleged infringers to win royalty revenues in ” You Need a License.” For most of these companies, the business plan is elegantly simple: Hire a lawyer. Send out letters suggesting the value of taking a license. Negotiate. Then sue the recalcitrant. Big corporations are also determined to leave no royalty behind. In ” Don’t Let the Lawyers Do It,” technology giant Hewlett-Packard has taken an original approach. Instead of leaving licensing to the general counsel’s office, writes free-lancer Alan Cohen, Hewlett-Packard has placed a longtime business manager in charge. Over at Microsoft, they’re also exploring a new path. But in Bill Gates’ case, it looks somewhat similar to another company’s old path. To lead its new licensing initiative, Microsoft has hired a veteran of IBM, the corporate master of IP exploitation. Free-lancer Lisa Shuchman tells the story in ” Follow in IBM’s Footsteps.” Closer to home, Legal Timesreporter Christine Hines talks to Jon Dudas, the new head of the Patent and Trademark Office. She can safely report that he’s a busy man (” At Home and Abroad, Dudas Weighs In“). But does he have a licensing strategy? — Elizabeth Engdahl Managing Editor

This content has been archived. It is available exclusively through our partner LexisNexis®.

To view this content, please continue to Lexis Advance®.

Not a Lexis Advance® Subscriber? Subscribe Now

Why am I seeing this?

LexisNexis® is now the exclusive third party online distributor of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® customers will be able to access and use ALM's content by subscribing to the LexisNexis® services via Lexis Advance®. This includes content from the National Law Journal®, The American Lawyer®, Law Technology News®, The New York Law Journal® and Corporate Counsel®, as well as ALM's other newspapers, directories, legal treatises, published and unpublished court opinions, and other sources of legal information.

ALM's content plays a significant role in your work and research, and now through this alliance LexisNexis® will bring you access to an even more comprehensive collection of legal content.

For questions call 1-877-256-2472 or contact us at [email protected]

 
 

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.