What law firm wouldn't want to write a newspaper story about itself? Bucking tradition in legal marketing, Heller Ehrman White & McAuliffe has begun running �advertorials� in The New York Times as part of its �Heller Ehrman v. Boundaries� campaign. Heller Ehrman Chairman Barry Levin said he was pleased with the results. �We've gotten positive feedback from people literally all over the world who saw it. To us, that's quite exciting.�
June 18, 2004 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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