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When The Recorderlaunched In-House California as a quarterly supplement last fall, we did so as part of an effort to devote more attention to the informational needs of the men and women throughout the state who comprise the staffs of corporate law departments. Our objective has also been to produce a publication that offers advertisers an effective and efficient way to reach in-house readers throughout California. In line with that objective, I am pleased to report that In-House California will be transformed, beginning this summer, into GC California, a freestanding magazine that will also publish on a quarterly basis. While GC California will continue to have the same fundamental editorial mission as In-House California, we plan to add a few new twists — mini-profiles of key GCs around the state and periodic updates on billing rates charged by outside firms are but two examples. Readers will continue to find a mixture of news, features and analysis, all aimed at helping in-house lawyers, from GCs on down through the ranks, go about their jobs more productively and effectively. The new magazine format will also lend itself to greater depth in our coverage of issues that matter to in-house attorneys. For example, each issue will include concisely written columns that keep readers up to date on key areas of law that matter most to many in-house lawyers — from employment and intellectual property issues to insurance and real estate developments. We are also excited about the opportunity to provide our advertisers with an attractive vehicle for reaching a very pivotal California audience. In addition to switching to a magazine format, we’ll focus our distribution on in-house attorneys and their corporate executive clients. This will make GC California a highly cost effective way to deliver information about your brand, product or service to a highly desirable readership. As part of American Lawyer Media, GC California will join a growing list of other magazines around the country that provide comparable coverage of in-house lawyers and legal departments within their respective regions. We are fortunate to be able to draw on a deep reservoir of editorial and advertising resources found throughout American Lawyer Media, and we are confident that our readers and advertisers alike will find plenty to cheer about in this new publication. As we move forward with GC California, we’ll be eager to hear your comments and suggestions on how to continue to improve our coverage of in-house legal issues and personalities. Christopher J. Braun Publisher [email protected]

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