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COVER LETTERS AND RESUMES ARE FOR DUMMIES. TRY A BLOG. Forget want ads and recruiters. Bruce MacEwen has a new approach to job hunting: blogging. Last month, MacEwen, a lawyer and legal consultant based in New York City, launched his own Web log. Dubbed “Adam Smith, Esq.” after the renowned economist of the 18th century, his blog is devoted to the economics of law firms. MacEwen writes catchy synopses for a variety of articles, with links to each of them. “My motive is to increase my visibility among people interested in the management of big firms,” said MacEwen, who hopes one day to be an executive director at an AmLaw 100 firm. MacEwen said he also wanted to carve out a niche in the blogosphere and picked a topic he felt wasn’t covered by other bloggers. Given the overwhelming number of legal blogs out there, how does one writer get recognized? Bloggers gather a following by word of mouth, which intensifies as their blogs get listed on other people’s directories. MacEwen contacted legal bloggers he admired when he was putting together his blog, which can be found at www.adamsmithesq.com/blog. And some of them posted favorable reviews of his site when it launched. “The legal blog community is pretty tightly knit and courteous,” he said. While it can be difficult to find a particular blog, the legal community has its own directory, dailywhirl.com, which lists more than 100 Web logs. The lineup includes blogs by intellectual property professors Lawrence Lessig, of Stanford Law School, and Eugene Volokh, of UCLA School of Law. There’s also The 10b-5 Daily, a securities litigation blog hosted by Lyle Roberts, a partner in Wilson Sonsini Goodrich & Rosati’s Reston, Va., office. Michael O’Sullivan, a partner at Los Angeles-based Munger, Tolles & Olson, runs Corp Law Blog, and Washington, D.C.’s Goldstein & Howe publishes Scotusblog, which focuses on the U.S. Supreme Court. As a newcomer, MacEwen hasn’t developed marquee status in the blogosphere. Nor has he gotten any job offers yet. But he’s optimistic. “In the blog world it’s all about quality and reputation,” he said. — Brenda Sandburg THE BOBBLEHEADS HAVE AN ATTORNEY Townsend and Townsend and Crew, the 170-attorney San Francisco firm that helped rack up a billion-dollar settlement against Microsoft, will represent a small Ohio firm sued by Gov. Arnold Schwarzenegger. Schwarzenegger’s attorneys, the Lavely & Singer firm of Los Angeles, which represents Schwarzenegger’s publicity rights, filed suit in Los Angeles County Superior Court to stop Ohio Discount Merchandise Inc. and its subsidiary, Bosley Bobbing Head Doll Co. from selling Schwarzenegger bobblehead dolls. The dolls, which sell for $19.95, depict a smiling Schwarzenegger holding an automatic weapon. Townsend partner William Gallagher said he read about the case in The Recorder and decided to step in and offer pro bono services to Bosley brothers Todd and Toby. Gallagher said the governor’s suit represents “an illegal interpretation of intellectual property protection.” He added that the “playful” and “satiric” dolls are “clearly protected by the First Amendment.” “Perhaps you believed that your over-reaching threats would silence the Bosleys’ political speech because of Oak Productions’ superior resources,” wrote Gallagher in a May 7 letter to Schwarzenegger’s attorney. “Let us assure you that we will not allow that to happen.” (Oak Productions is Schwarzenegger’s production company.) Meanwhile, a Florida toymaker has introduced a new Schwarzenegger plaything into the marketplace. Jay Kamhi’s 6-inch “Mousinator” doll holds a stogie in one hand and a barbell in the other. The toy reportedly sings “California Here I Come” and squeaks in an Austrian accent when its abs are squeezed. — Jill Duman THE SECRET’S OUT The hush-hush rites of attorneys at the National Labor Relations Board are out in the open. A few weeks ago, the NLRB posted its so-called 10(j) manual — which advises agency lawyers about seeking injunctive relief in federal court for unfair labor practices — on its Web site. The manual was heavily redacted by the agency, which justified the secrecy by citing Freedom of Information Act exemptions for matters that relate solely to internal practices, contain intra-agency memoranda or contain prosecution techniques and procedures the disclosure of which could risk circumvention of the law. But it didn’t take long for the Internet’s power to set information free to triumph again. Now, the full, uncensored version of the manual has found its way online, at www. thememoryhole.org, the same Web site that caused a stir earlier this year when it obtained and posted photographs of flag-draped caskets bearing U.S. soldiers killed in Iraq. According to the site, a “bootlegged” version of the NLRB manual, which it claims is currently in circulation among lawyers, unions and corporations, was forwarded to it. Among the sensitive legal strategies that the NLRB kept under wraps in its top-secret manual: “Be ready to argue why injunctive relief is needed in the case.” “Judges are primarily looking for a concrete explanation of irreparable harm. Argue the fact, don’t be too vague or too general.” Just imagine what would happen if the other side got hold of that. — Alexei Oreskovic

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