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Many sports stars can claim to be number one, but only one apparently has sought to memorialize that designation with a trademark. Dale Ernhardt, the late race car driver, registered the number as a trademark at the Patent and Trademark Office. IP Law & Business, a sibling publication of Corporate Counsel, compiled a list of some other famous trademarked numbers. 5-Chanel, Inc., for Chanel No. 5 31-Baskin-Robbins Ice Cream Company, for its 31 flavors 33-Latrobe Brewing Company, for the mysterious number on Rolling Rock beer 57-H.J. Heinz Company, for ketchup and other condiments 501-Levi-Strauss & Co., for its line of jeans 747-The Boeing Company, for its jet Source: Erik Heels’s LawLawLaw newsletter, published by the Clock Tower Law Group.

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