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Marketing isn't something you'd expect to find on the to-do list of Santa Clara County Counsel Ann Ravel. But over the last year, she's been sending out pitch letters to potential non-county clients in a plan to drum up more paying work for her 60-lawyer office. Already, it represents 30 outside clients, including school districts, fire districts, cities, nonprofits and the state's Administrative Office of the Courts. The work brought in $250,000 in revenue last year, a figure she hopes to double in 2004.
January 12, 2004 at 12:00 AM
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The original version of this story was published on The Recorder
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