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After advising the 13-year-old PolyMedica Corporation in Woburn, Massachusetts, for the past 11 years as outside counsel, John Stone III decided last summer that it was time to move inside. That’s where “you see the other side of the coin,” says the new senior vice president and general counsel. The company, which caters to the elderly health care market, is perhaps best known for its TV ads featuring actor Wilford Brimley. In the ads, Brimley touts home diabetes-testing supplies marketed under the PolyMedica Liberty Medical Supply brand. Although the company simplifies delivery with direct-to-customer shipping, the business side is complex enough to require a senior management group of five. That puts Stone in on every strategy decision, something he’s well prepared for after a decade of advising the company as a senior partner at Boston’s Hale and Dorr. The most important reason for the 69-year-old Stone to take on this new job, he says, is that he believes in the company’s mission. “Diabetes can be controlled . . . by monitoring blood glucose levels,” Stone says. “PolyMedica makes it easier.”

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