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David Shannon is taking yet another dip into chips: The former assistant general counsel at Intel Corporation just joined Santa Clara, California-based NVIDIA Corporation as vice president and general counsel. Shannon’s move marks a jump from one high-tech heavyweight to another. His new company, NVIDIA, produces graphics chips and boards for computer giants Apple Computer, Inc., Dell Computer Corporation, Gateway, Inc., and International Business Machines Corporation. NVIDIA’s multidimensional graphics also helped make the Microsoft Xbox a home arcade smash. When Shannon, 47, left the partnership track at Los Angeles’s Gibson, Dunn & Crutcher for Intel in 1993, his big-case litigation background helped ease that company through major shareholder suits. Intel-which makes the hot-selling Pentium processor-commands a staggering 80 percent share of the PC microprocessor market. But despite Intel’s dominance, NVIDIA was able to lure Shannon with the promise of a smaller, more intimate department-nine lawyers to Intel’s 300-plus a dynamic, ever-changing workload. “It’s a roller coaster here,” Shannon says of his new company. “It can be as easy as interpreting a contract quickly or as complex as fighting major antitrust battles.” He says he also approves of the product line: “Graphics is an exciting, fast-paced place to be.” Shannon is a graduate of Pepperdine University School of Law and, in his spare time, dabbles in the very products his workplaces have made possible: video games.

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