Savvy law firms employ a variety of marketing techniques to reach the audiences who are vital to their practices: clients, prospects, lateral partners and associates, and even the media. In the digital age, firms that want to stay on the cutting edge must continuously reassess whether their Internet presence allows their messages to be seen, noticed, and, most important, retained.

As technological advances keep changing the way we give and receive information, law firms have a host of digital options to increase their visibility.