Amazon.com Inc. has discovered it really is a jungle out there—at least when it comes to intellectual property. The e-commerce site has officially lost its bid for the top-level domain “.amazon.”

The Internet Corporation for Assigned Names and Numbers (ICANN), the governing body of the Web’s domain-name system, killed Amazon’s application for the generic top-level domain (gTLD) “.amazon,” bowing to the wishes of South American nations that insisted the name should be preserved for “the Amazonian biome and its local populations.”

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