When Tiffany Ivanovsky isn’t taking care of her seven children or working as a director of a Christian preschool in The Woodlands, Texas, she’s writing about shopping deals for parents on her blog, MyLitter.com. While unearthing bargains for her 300,000-plus monthly readers, Ivanovsky, 36, clips coupons for her own family, too, using a rewards site called Swagbucks.
Each time Ivanovsky searches the Web from the Swagbucks toolbar she installed in her browser or one of her kids plays a game on the Swagbucks website, the Torrance, Calif., company deposits virtual currency into an account Ivanovsky can redeem on Amazon.com. “Watching points accrue is motivating,” says Ivanovsky, who earned the equivalent of about $800 last year. “You want to keep building up your Swag Bucks.”
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