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ARGUED FEBRUARY 9, 2011

Before EASTERBROOK, Chief Judge, and FLAUM and RIPPLE, Circuit Judges.

In 1966 Eva Sweis established in Chicago a shop that she called “Eva’s Bridal.” It sold dresses for brides and bridal parties. The venture was a success; Sweis allowed her children to open their own shops under the same name. The business passed to Said and Nancy Ghusein (n©e Sweis), who operate an “Eva’s Bridal” shop in Oak Lawn, one of Chicago’s suburbs. They have continued the pattern of licensing the name to relatives. Three years after opening a shop in Orland Park, another of Chicago’s suburbs, Said and Nancy Ghusein sold that operation to Nayef Ghusein for $10. The agreement required Nayef to pay $75,000 a year for the right to use the “Eva’s Bridal” name and marks.

 
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