is a website designed to offer legal advice to companies — especially startups — that may be unable to afford in-house counsel. Right now, the service is only offered to California companies (which makes sense as a starting point since “startups” and “California” seem practically synonymous). How does the site work and who is behind it?

Let’s get to the behind-the-scenes information first: Jay Mandel founded LawPivot in 2009 — and his credentials are impressive. Before the founding, Mandel was the lead mergers and acquisitions lawyer and a commercial law team member at Apple, and has nine years of experience at Pillsbury Winthrop Shaw Pittman, Brobeck, Phleger & Harrison, and Nisith Desai Associates. His website profile indicates that he was a founder of IPpro, a patent outsourcing company. He was also a Fulbright Scholar in India. Co-founder Nitin Gupta served as an intellectual property lawyer at Townsend & Townsend & Crew and also worked at Applied Materials. A former Apple senior legal executive, Dan Cooperman, joined LawPivot’s advisory board at the beginning of March.

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