Editor’s note: This is the second article in a new nine-part series on how lawyers can resolve to work smarter this year, which is featured on lawjobs.com News & Views. Links to the previous article in this series, as well as to articles in other series co-authored by Valerie Fontaine and Roberta Kass, follow this article.
Developing a specialization and excelling at it is one way to differentiate yourself from the pack. The narrower your niche, the easier it is to streamline your work, stay current with the law and establish yourself as an authority. You also can market more effectively to your target audience so that prospects and referral sources will remember exactly what you do. Beware, however, of putting all your eggs in one basket. If your target industry takes a dive, or laws change, then so may your practice.
