Now more than ever, great rainmakers know that their mantra is “Give to get.” Instead of looking at every client as a dollar sign, smart business getters will turn most of the marketing energy into giving more than just billable services to each and every client. Savvy lawyers today will be looking for countless ways to add value to the client’s life and world in ways that do not show up on the bills.
Businesses and individuals do not want to spend money on legal fees. It’s that simple. But because sometimes they have to, we want them to turn to the lawyers who not only have the skill but who have shown a genuine interest in their businesses and lives.
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