Unlike the college or law school selection process, most lawyers are not familiar with the reputations and names of the firms prior to practicing. Whereas in your law school selection process you might have known that you wanted an urban experience, or a school founded in a religious tradition, the chances are that recent grads have no real information about area law firms other than what could be found on websites and in promotional materials or NALP forms.
It seems only natural, then, to simply take the rankings from various publications and organizations as the end-all statement of what firms are “best,” and to use that ranking system as a wish-list for job hunting.
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