Profitable firms have realized that many traditional marketing activities are not yielding the same results as they once did, notes consultant Kimberly Alford Rice. Random acts of marketing are not strategically focused, are often ineffective and can be a tremendous drain on a firm's limited resources. Rice discusses what law firms should focus on to maximize their significant marketing investments, including how they can advance their goals by educating lawyers on the basics of practical business development.
June 25, 2010 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Some firms still grapple with how to produce more rainmakers from their attorney pool to more evenly spread business generation responsibility. After all, not all lawyers are comfortable “marketing.”
Given the economic factors at play and the shifting legal landscape, there is no better time to examine and enhance how your firm is investing in its business development program.
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