As the folks at the Hershey Co. see it, the shape of the company’s signature chocolate bar isn’t just an ordinary rectangle made up of 12 smaller rectangles, but rather is an iconic and memorable design that immediately triggers association in consumers’ minds with Hershey products.

So when the folks at Williams-Sonoma Inc. started to market a brownie pan in the shape of a chocolate bar, Hershey’s lawyers went to court seeking an injunction to block any further sales.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]