As the folks at the Hershey Co. see it, the shape of the company’s signature chocolate bar isn’t just an ordinary rectangle made up of 12 smaller rectangles, but rather is an iconic and memorable design that immediately triggers association in consumers’ minds with Hershey products.

So when the folks at Williams-Sonoma Inc. started to market a brownie pan in the shape of a chocolate bar, Hershey’s lawyers went to court seeking an injunction to block any further sales.

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