When a trade group representing Estee Lauder and other personal care product makers began trying to develop an industry standard for the term “organic,” the iconic Dr. Bronner’s Magic Soaps sued.
Last week, San Francisco’s 1st District Court of Appeal sided with the 62-year-old, Escondido, Calif.-based soap maker, holding that the trade group’s attempt to certify its member companies as “organic” isn’t protected under the state’s anti-SLAPP statutes.
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