Last year was a tough year for most industries, and especially hard hit were law firms. Associate pay cuts, restructuring of billable hours, cancellation of summer internships and the crumble of some major firms; it’s no wonder marketing is also seeing significant cuts. But it’s not all doom and gloom. Here’s the silver lining — now may be the best time yet to get out there and market your firm. And possibly even better news — it doesn’t have to cost an arm and a leg (or rather an associate and an end-of-year bonus). Here are 10 marketing tips that you can start using now that won’t break the bank.

1. Keep attorney bios fresh.

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