Houston-based manufacturer FMC Technologies Inc., is looking to update its roster of outside counsel and hire firms that embrace innovation, technology and, especially, alternative billing arrangements. But its general counsel, Jeffrey Carr, isn’t holding an auction or putting out a request for proposals to find them.

He’s using Legal OnRamp, a social networking site for lawyers that works much like the mainstream Facebook and LinkedIn. Carr calls it the FMC Technologies 1st Law Litigation Value Challenge. “We love change. We love challenges,” Carr says. “We like doing things differently. Some people call us grenade throwers. Some people call us crazy. But it works.”

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