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“LTYCS” may not be as ubiquitous as “Keep It Simple, Stupid,” but many lawyers would be more successful if it were. Law Firm Development Group Inc. President James A. Durham began his presentation on “Guiding Principles for Successful Law Firm Marketing” to the Delaware Valley Law Firm Marketing Group with the obvious and equally overlooked insight that clients will very willingly tell their lawyers everything they need to know to both maintain and increase their practices. Hence, “Listen To Your Clients, Stupid.”

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