Search engine optimization helps a law office develop a Web site that allows search engines such as Google or Yahoo to find it and rank it high in search results. The higher you climb in search ranking, the more likely you will bring in business from the clicks of potential clients.
July 28, 2008 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Araceli Parra was about to lose her job.
The legal secretary’s Oakland, Calif., firm — a DUI specialty practice — was struggling to land clients, and she saw the writing on the wall. But instead of resigning herself to the inevitable, she decided to improve the firm’s marketing efforts to keep herself employed.
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