Ballard Spahr Andrews & Ingersoll has been rolling full-steam ahead on both its national re-branding efforts and a search for the CMO who would, eventually, head up the project.
The firm’s first chief marketing officer, Blain Banick, left in the fall of 2007 for Texas-based Haynes and Boone. Ballard Spahr Chairman Arthur Makadon said in April 2008 that the firm had already started on a “very expensive” branding campaign set to launch in January 2009 and, despite some concerns, wasn’t going to put on the brakes because there was no CMO.
