Law firms credit family-friendly benefits like day care with drawing the best and the brightest to their firms, and now they’re offering college-admissions consulting to help lawyers and staff navigate their children’s college placement process.

The idea is catching on at larger law firms, who say cutting-edge benefits are a key retention tool and that college-admissions consulting helps a different segment of their employee population from those likely to use other key benefits such as on-site child care or nursing-home insurance.

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