Make no mistake — they’re out there, on the prowl and focusing their attention on your best clients. Using subtle, yet powerful attractants, your competitors are engaging in an ongoing courting ritual designed to shift your clients’ affections. The secret formula in this mating dance, the magic elixir designed to overwhelm a client’s senses, is the pheromone of client service.

Client service is the lure that drives clients wild. It is a powerful intoxicant that can loosen longstanding bonds, establish new connections and move clients up the relationship chain to becoming fiercely loyal, referral-generating machines.