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The editor of LawyerCasting is Joshua Fruchter, a graduate of New York University School of Law and an attorney admitted in New York. Joshua practiced bankruptcy law at Kaye Scholer from 1993 to 1999 before embarking on an Internet marketing career. In 2002, Joshua founded eLawMarketing, which now provides online marketing services to over 100 law firms and law-related organizations in the United States and abroad. Joshua lectures and writes regularly on Internet marketing for law firms, and currently sits on the editorial board of Marketing the Law Firm, a newsletter published by Incisive Media. Joshua launched the LawyerCasting blog to share Internet marketing “best practices” with the legal community based on his experience working with over 100 law firm clients and his ongoing review of research and studies in this area.

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