American law firm brands have not penetrated the Southeast Asian market in the same way that American consumerism has. It’s a brand issue. And it’s also a commitment issue., writes Law.com International Asia Editor Jessica Seah in this bimonthly column.
March 31, 2024 at 05:00 PM
5 minute read
Asia Editor
The original version of this story was published on Law.com International
“The problem we have in this part of the world is that our brand isn’t as known,” one global chair of a top 20 AmLaw 100 firm told me when I was in Singapore in March.
By now, I suspect that most U.S. law firms, particularly those that in recent years have broken into Southeast Asia with offices in Singapore, are aware of that reality.
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