Welcome to the Law Firm Disrupted, a briefing from Law.com editor Dan Packel that surveys new competitive pressures on law firms and how their managers are coping, plus insights on the tactics and tech employed by would-be disruptors. Have an opinion? Email me here. Want to be alerted to this dispatch in your inbox every Thursday? Sign up here.
A law firm rolls out a flashy new offering, sells clients on the promise of the fresh approach to handling service delivery, alerts the legal press on the new brand, builds a team to do the work, lands a few client wins.